Trend spotting SS25 (english version)

A warm welcome to our trend Forecast for the upcoming season - spring/summer 2025 - together with our Stylist Gabriella Martins Iggström!

SOFT MULLET

Inspirational images borrowed from Pinterest

The Soft Mullet: A Modern Cut for Every Style

The soft mullet is a fresh, updated take on the classic mullet hairstyle. With its subtle contrast between the front and back lengths, it strikes the perfect balance between style and playfulness. Unlike the bold mullets of the '80s, the soft version features a more natural transition between short and long, making it easy to wear and adaptable to a wide range of styles and personalities.

What makes the soft mullet truly stand out is its versatility. Whether you're after a classic, edgy, or more polished look, it can be tailored to suit your vibe.

Here are a few ways to make the trend your own:

Sleek & Professional

Need a hairstyle that works both at the office and after hours? A subtler version of the soft mullet – with a smoother transition between the lengths – offers a refined and modern appearance. Keep the hair well-groomed and style it with a wax or hydrating cream for a sophisticated finish.

Product picks:
Davines – Oi Hair Milk
Pasta & Love – Medium Hold Paste

Edgy & Rebellious

If you’re leaning into a more rock-inspired look, go for a textured and tousled soft mullet. By adding volume and structure to the longer back section, the cut takes on a cool, relaxed rock’n’roll vibe.

Product picks:
Davines – Dry Wax Spray
Davines – Volume Mousse

Boho & Relaxed

A softer, more natural version of the soft mullet is perfect for those who love a laid-back, bohemian style. Let the hair fall freely with an uneven texture for an effortless yet elevated look – ideal for anyone who loves a carefree but fashion-forward feel.

Product picks:
Davines – Love Curl Cream
Dry Texturizing Spray

Androgynous & Trendy

The soft mullet is a great match for an androgynous style. Pair it with a sharp cut and minimalist fashion for a modern edge. By playing with length and texture, you can accentuate both masculine and feminine features in a fresh, expressive way.

Product pick:
Davines – Medium Hold Pliable Paste

BUTTERFLY CUT

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Butterfly Cut – The Ultimate Throwback Hairstyle Inspired by Baywatch & Pamela Anderson

The butterfly cut has quickly become one of the hottest hair trends right now – and it's easy to see why. This airy, voluminous style, reminiscent of Pamela Anderson’s iconic ‘90s Baywatch look, brings playful movement to the hair while beautifully framing the face.

Characterized by long, feathered layers, the butterfly cut creates the illusion of fullness and flow. It works especially well on medium to long hair and can be tailored to suit a wide range of personal styles.

Here’s how to style the butterfly cut to match your vibe:

For a Glamorous & Sexy Look

Blow-dry your hair with a round brush and apply a volumizing spray to lift the roots and build major bounce. Finish with a light hairspray to lock in the volume all day long.

Product picks:
Davines – Volume Mousse
Davines – Extra Strong Hairspray

For a Soft & Romantic Style

Let your hair air-dry or use a diffuser to enhance your natural waves. A light texturizing spray helps emphasize that effortlessly relaxed, dreamy vibe.

Product pick:
Davines – More Inside Curl Moisturizing Mousse

For an Edgy & Cool Look

Define the layers with a flat iron to create subtle bends and texture throughout the hair. Add shine spray for a sleek finish with attitude.

Product picks:
Davines – Melu Hair Shield
Davines – Shine Spray

Whether you're channeling Hollywood glam or going for a laid-back, cool-girl vibe, the butterfly cut is a versatile and on-trend hairstyle that brings fresh energy to your hair!

RAZOR CUT

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Razor Cut – A Sharp & Modern Hairstyle

The razor cut is a cutting technique that creates fine, textured layers for an edgy yet lightweight look. By using a razor instead of scissors, the hair gets a sharp yet soft finish. It’s the perfect choice for those who want a modern, dynamic haircut without sacrificing length.

Here’s how to style the razor cut depending on your mood:

Sleek & Chic

Straighten your hair and apply a smoothing oil for a sleek, polished finish. Perfect for a minimalist, modern vibe.

Product picks:
Davines – Oi Hair Milk
Davines – Oi Oil

Tousled & Organic

Work in a texturizing spray or softening leave-in cream with your fingers to create a relaxed, tousled look. Ideal for a subtle, grunge-inspired style.

Product picks:
Davines – Dry Texturizer
Davines – Texturizing Serum

Beachy & Effortless

Let your hair air-dry with a sea salt spray for a natural, bohemian feel with just the right amount of texture and movement.

Product picks:
Davines – Love Curl Smoothing Cream
Davines – Sea Salt Spray

Whether you're after clean lines or carefree texture, the razor cut offers a fresh, versatile approach to modern hair that moves with you.

SHAG

Inspirational images borrowed from Pinterest

Shag – The Ultimate Rock'n'Roll Hairstyle

The shag haircut is a timeless and playful look, full of volume and texture. Defined by feathered layers, often paired with face-framing ends and curtain bangs, it adds that effortlessly cool edge. Inspired by the rock stars of the ’70s, the shag has made a powerful comeback – and it suits every hair type.

Here’s how to style your shag depending on your personal vibe:

Classic Rock'n'Roll

If you’ve got straight hair, blow-dry with a volumizing product and use a light wax to define the ends for that perfect piecey finish.

Product picks:
Davines – Volume Mousse
Davines – Invisible Serum

Boho & Natural

Let your hair air-dry and apply a nourishing product to give your hair a healthy, radiant glow. The perfect carefree, bohemian touch.

Product picks:
Davines – Oil Non Oil
Davines – Love Smoothing Perfector

Modern & Trendy

Pair your shag with curtain bangs and use a spray wax to enhance volume and texture – the ideal combo for a fresh, fashion-forward feel.

Product picks:
Davines – This is a Dry Wax
Davines – Sea Salt Spray

Whether you're going for something bold and rebellious or soft and subtle, the shag haircut is a stylish, versatile trend worth trying in 2025!

HIME CUT

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Hime Cut – The Elegant & Distinctive Hairstyle

The Hime cut is a traditional Japanese hairstyle that’s been given a modern twist – and it’s quickly become a standout trend. This look is defined by long, straight lengths at the back, combined with sharply cut sections framing the face, creating a striking and regal appearance.

Here’s how to style the Hime cut to suit your personal style:

Classic & Sophisticated

Keep the hair sleek and straight, and use a shine spray to highlight the sharp lines and elegant structure of the cut.

Product picks:
Melu Hair Shield
Shine Wax

Harajuku-Inspired

Add playful touches with hair accessories like bows or statement clips to embrace a cute, fashion-forward aesthetic straight from the streets of Tokyo.

Modern & Edgy

Love the trend but not ready to cut your front sections short? Try BHBD extensions for a bold yet commitment-free update to your style.

The Hime cut is a unique and versatile hairstyle – perfect for both a refined, royal look and a cool, streetwear-inspired vibe!

FRENCH BOB

Inspirational images borrowed from Pinterest

French Bob – The Timeless Cut with a Parisian Touch

Few hairstyles radiate the same effortless confidence as the French Bob. It's chic, relaxed, and just rebellious enough – all at once. Whether you're ready for a dramatic change or simply want to add a touch of French nonchalance to your style, this is the cut to watch for 2025.

What is a French Bob?

Imagine a short, blunt bob that ends right at the jawline – often paired with a soft fringe or side part. The hair is typically worn slightly wavy or tousled, never too polished. That effortless look – as if you simply woke up looking this good – is the key to the French Bob’s appeal.

It’s a style that embodies je ne sais quoi – that elusive charm French women seem to possess so naturally.

Who suits a French Bob?

The short answer: almost everyone.
The longer answer: the French Bob is especially flattering if you want to highlight your jawline and facial features. It works beautifully on both straight and wavy hair and can be adapted in length, texture, and shape to match your individual style. Have natural curls? Even better – they add incredible character to the cut.

This is a hairstyle that can be worn with or without bangs, with a center or side part, styled sleek or playfully undone. There are no rules here – just your own expression.

How to Style Your French Bob

The key is not to overthink it. Here are a few styling tips:

• Texturizing spray is your best friend. It adds volume and a relaxed look.
  Recommended: Davines Texturizing Dry Wax Spray.

• Let your hair air-dry, or use a diffuser if you have waves or curls.

• A flat iron can help create soft, uneven bends – nothing too perfect.

• Let your fringe stay a little tousled, like you've just run through Paris with the wind in your hair.

The French Bob in the Trend Landscape

It's no coincidence we’re seeing French Bobs everywhere – from fashion icons to TikTok stylists. It's both retro and modern, elegant yet effortlessly cool. The cut feels like a response to over-styled trends and a nod to authenticity. It also pairs beautifully with this year’s trending hair colors, such as Milky Brown or Golden Blonde.

birkin Bangs

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Birkin Bangs – The Timeless Fringe That Never Goes Out of Style

There’s something timeless and mysterious about Birkin bangs – those effortlessly tousled bangs that exude a vibe of French chic and rock’n’roll romance. The name, of course, comes from style icon Jane Birkin, who in the ‘60s and ‘70s made the long, curtain-like fringe her signature look – and today, more than 50 years later, the trend is hotter than ever.

What are Birkin Bangs?

Birkin bangs are long, soft, and a little unruly. They should never be perfectly straight or sharply cut – quite the opposite! The goal is to achieve a relaxed, bohemian feel where the bangs seamlessly blend into the rest of the hair. Sometimes, they are parted down the middle, like curtain bangs, but the key is that they frame the face in a subtle, flirtatious way.

Why are they so popular right now?

In an age where we increasingly seek natural beauty and individuality, Birkin bangs feel like the perfect alternative to more rigid hairstyle trends. They work just as well with a messy bun as they do with a sleek blowout – and they suit both shorter and longer hairstyles.

Plus, they instantly give off a Parisienne vibe, which never goes out of style. Celebrities like Alexa Chung, Dakota Johnson, and Matilda Djerf have all worn their own take on Birkin bangs, inspiring a new generation to embrace the look.

How to Get the Look

Ready to try the trend? Here are a few tips:

• Ask your stylist for long, soft bangs with a bit of texture – they should almost melt into the rest of your hair.

• Avoid over-styling them. A bit of dry shampoo or texturizing spray works wonders for that messy, effortless look.

• Let them grow out naturally. Part of the charm of Birkin bangs is that they look a little undone and spontaneous.

Product recommendations:
K18 Air Wash
Davines – Dry Texturizing Spray

Color of the year - Mocha mousse

Inspirational images borrowed from Pinterest

Mocha Mousse – The Trend Color of 2025

When it comes to color trends for 2025, a new shade has subtly made its way into our homes, wardrobes, and creative expressions – Mocha Mousse. This sophisticated, warm brown hue is a harmonious blend of chocolate, coffee, and a hint of soft nougat. Mocha Mousse evokes a sense of comfort, warmth, and timeless elegance.

Why Mocha Mousse?

After years of cooler tones and minimalist palettes, we’re now seeing a clear longing for softness, organic hues, and earthy colors. Mocha Mousse represents exactly this. It conjures images of a peaceful coffee break, natural materials like wood and leather, and a relaxed yet luxurious aesthetic. The color fits seamlessly with both modern and classic styles, making it incredibly versatile and easy to pair.

golden blonde

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Golden Blonde – Sun-Kissed Elegance in Focus for 2025

As we look towards this year's hottest hair and style trends, one color stands out in the spotlight: Golden Blonde. This warm, golden hue has taken both the beauty world and fashion scene by storm – and it’s easy to see why. Golden Blonde is soft, vibrant, and full of radiance – like a filter of sunshine, all year round.

A Color That Radiates Glow

Golden Blonde is anything but flat. It’s a blonde shade that exudes warmth and natural beauty. Think caramel tones, honey, champagne, and sun-kissed strands – a blonde that feels neither cold nor artificial.

Who Suits Golden Blonde?

The beauty of Golden Blonde lies in its versatility. The color can be tailored to suit different skin tones – from warm undertones to more neutral shades. By adjusting the intensity and placement of light and dark highlights, you can create everything from a natural "sun-kissed look" to a more dramatic, glamorous effect.

It’s especially stunning with a tan, but even in the winter months, Golden Blonde adds a warm, luminous glow to the face – something many appreciate when the light is weaker and the skin is paler.

How to Keep the Color Vibrant

For those coloring their hair Golden Blonde, the right hair care is key. Use products designed for color-treated hair, and don’t forget moisturizing treatments – golden looks need love to keep shining.

y2k highlights

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Y2K Highlights – The Trendy Nostalgic Look

Y2K highlights have made a huge comeback, offering a bold and contrasting look inspired by the early 2000s. Typical features include chunky highlights, high contrasts, and a blend of cool and warm tones that create a daring and playful vibe.

How to Style Y2K Highlights to Fit Your Look:

For a Classic Y2K Glam Look – Straighten your hair sleek and smooth with a shine spray to highlight the contrast of the highlights. Perfect for a Paris Hilton-inspired style.

Product suggestion: Davines - This is a blow dry primer, Shine spray

For an Alternative and Edgy Look – Combine Y2K highlights with a messy blowout and texturizing spray for a cool, rebellious feel.

Product suggestion: Davines - Dry texturizing spray

milky brown

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Milky Brown – The Softest Hair Color Trend of 2025

As we move towards more natural, harmonious color palettes, we’re seeing hair trends follow suit – and Milky Brown is one of the top trends emerging. This soft, milky tone has quickly become a favorite among both stylists and trend-conscious individuals, and it's easy to see why. Milky Brown is elegant, subtle, timeless, and incredibly flattering.

What is Milky Brown?

Imagine a blend of light brown, cool nougat, and a hint of ash – like mixing milk into an espresso shot. The result is a cool, creamy brown tone. Milky Brown lacks the reddish undertones that many traditional brunettes have, making it particularly popular among those who want a soft, neutral look without warmth.

Who Does Milky Brown Suit?

The beauty of Milky Brown is that it works equally well for lighter skin tones as it does for darker ones, especially for those with cooler or neutral undertones. It’s perfect for those who want to step away from blonde without diving all the way into dark brown. For blondes, it serves as a natural step "down the shade scale," and for brunettes who want to lighten up without bleaching too much, it’s the ideal choice.

How to Style Your Milky Brown

Milky Brown looks its best with a glossy finish – it really lets the color’s nuances shine.

Here are a few styling tips:

• Opt for shine-enhancing products like serums and oils.

• Soft waves or sleek straight hair highlight the calm, silky appearance of the color.

• Try subtle highlights in a lighter beige tone for extra dimension without losing that milky vibe.

Milky Brown in This Year's Fashion Scene

We’re also seeing Milky Brown inspire other areas of the fashion world – from nail polish to clothing collections. It’s a color that pairs well with almost anything: from minimalist tones like grey, black, and white, to soft pastels like lavender or dusty pink. It feels luxurious without being ostentatious. A perfect shade for the clean, conscious individual who wants a color that lasts over time.

Ready to update your look for the season?

Whether you're excited to try a French Bob, some Birkin Bangs, or perhaps one of the other hottest trends like Mocha Mousse or Milky Brown, it's time to step up and create your own trendsetting hairstyle for Spring and Summer 2025.

Book an appointment with us and let our experts help you find the perfect hairstyle that suits your style and personality. We can't wait to transform your hair and give it new life for the upcoming season.

Book your appointment today and get ready to rock the trendiest hairstyles of the season!